Wondering if Google Ads’ “store visit” numbers are real? You’re not alone. This article breaks down how Google estimates store visits, explaining why these metrics, while not perfect, are valuable for understanding your ad spend’s real-world impact. We’ll explore how Google uses location data, business listings, and machine learning to provide insights for optimizing your campaigns.
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Struggling to get the most out of your Google Ads campaigns? Choosing the right bid strategy is crucial. This article explains 5 key bidding strategies and how they can help you stop wasting ad spend and start achieving your business objectives.
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The ‘See, Think, Do’ framework breaks down the customer journey into three key phases, each representing a different level of customer awareness and intent.
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It has been a busy year for innovations within Google Ads. One of the newer features that Google has made available in the past year is the Insights page. The Insights page gives businesses/marketers data driven information such as relevant trends, new audiences, competitor insights, shifts in performance, and more in one centralized place.
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What assets do you need for Performance Max? In order to run a successful Performance Max Campaign, there are some requirements you should have ready to go prior to creating your ads.
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Performance Max campaigns can be good. We’ve been using them almost since before they were generally available. They are heavily reliant on machine learning but are dependent on the quality of audiences you target as well as the assets you provide it.
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A Performance Max Campaign is a new ad format that Google made available to the general public in late 2021. It’s unique in that it uses ad assets in various combinations on all of Google’s platforms such as Google Search, YouTube, Gmail, Google Shopping, Google Maps and Google Discover.
Continue reading“YouTube ad sequencing” is a feature on YouTube that allows you to serve video ads to your audience in a specific order with the aim to build brand interest, reinforce a message, or segment potential leads from uninterested viewers. Showing ads in a particular order helps to target audiences that are more likely to convert to customers, engage with your customers in a way that is more clear to your company’s message, and reduces marketing costs.
Take us for example. One way we use ad sequencing is to reinforce brand recognition and recall. This particular method is called the Direct Shot. This sequence uses four to six videos to present the same idea from different angles and is great for reinforcing our internet marketing services’ features and benefits.
In this sequence example, we show our 60-second video ad as the first video in the ad sequence. If a viewer skips our ad prior to the 30-second mark we remove them from the ad sequence, since they may not have been interested in our content. If, however, a person showed interest in our first video ad, we then serve 4 unique, unskippable bumper video ads. Each bumper ad is only 6 seconds in length and each ad continues to reinforce our brand name, features, and benefits; followed finally by the original 60 second ad that they saw the first time.
This video ad sequence can take place over several days, but we can limit how often a person may enter a sequence during a YouTube marketing campaign in order to avoid ad fatigue.
So what are the types of results we’re going for? Here are what Google’s results were when they analyzed The Direct Shot type of sequencing campaign vs a typical 30-second spot.
Have you ever found yourself losing interest in a video interview you thought was right up your alley? We’ve been there too. Luckily, YouTube creators never fail to dream up new and unexpected ways of entertaining.
Continue readingCOVID-19 knocked down thousands of small businesses across the globe. Here are some inspiring stories of how they’re coping with running a small business during the pandemic.
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