Google Marketing Insights From Our Strategists
What assets do you need for Performance Max? In order to run a successful Performance Max Campaign, there are some requirements you should have ready to go prior to creating your ads.
Performance Max campaigns can be good. We've been using them almost since before they were generally available. They are heavily reliant on machine learning but are dependent on the quality of audiences you target as well as the assets you provide it.
A Performance Max Campaign is a new ad format that Google made available to the general public in late 2021. It’s unique in that it uses ad assets in various combinations on all of Google’s platforms such as Google Search, YouTube, Gmail, Google Shopping, Google Maps and Google Discover.
Play Video What Is YouTube Video Ad Sequencing? “YouTube ad sequencing” is a feature on YouTube that allows you to serve video ads to your audience in a specific order …
Have you ever found yourself losing interest in a video interview you thought was right up your alley? We’ve been there too. Luckily, YouTube creators never fail to dream up new and unexpected ways of entertaining.