Google Marketing Insights From Our Strategists

Is Google performance max any good?

Is Google Performance Max Any Good?

Performance Max campaigns can be good. We've been using them almost since before they were generally available. They are heavily reliant on machine learning but are dependent on the quality of audiences you target as well as the assets you provide it. 
Read More
What Is A Performance Max Campaign

What Is A Performance Max Campaign?

A Performance Max Campaign is a new ad format that Google made available to the general public in late 2021. It’s unique in that it uses ad assets in various combinations on all of Google’s platforms such as Google Search, YouTube, Gmail, Google Shopping, Google Maps and Google Discover.
Read More
Factor One YouTube Ad Sequencing

YouTube Ad Sequencing

Play Video What Is YouTube Video Ad Sequencing? “YouTube ad sequencing” is a feature on YouTube that allows you to
Read More

Finding Authenticity In Discomfort

Have you ever found yourself losing interest in a video interview you thought was right up your alley? We’ve been there too. Luckily, YouTube creators never fail to dream up new and unexpected ways of entertaining.
Read More
Resilience In A Pandemic

Stories Of Resilience

COVID-19 knocked down thousands of small businesses across the globe. Here are some inspiring stories of how they’re coping with running a small business during the pandemic.
Read More

Become The Market You Seek

People are more likely to consider, or even purchase, a product after seeing an ad they consider to be diverse or inclusive.
Read More