"Social media marketing is a must!"  This is what we hear all the time in our industry.  Far too much in our opinion.  It's not that we don't think social media marketing is not a viable marketing strategy, it is.  However, we believe it's a marketing strategy that is best handled in house and not by an agency.  This is our opinion and people can feel free to disagree with us nevertheless I wanted to write this article to share my opinion as to why we don't think social media marketing is a must.

Landing pages are an important element that can make or break the success of a marketing campaign. Too often I’ve seen marketing campaigns dump their ads on the home page and leave the customer to click through the page to find what they were originally looking for. Like the picture above it can feel like you asked the librarian where you can find a book and she dropped you in a great big section with hundreds of books. Without a proper landing page, you run the risk of losing that valuable paid traffic that you brought to your site. If you’re a large clothing store and someone [...]

One of the most important tools we use when managing our clients’ campaigns is Call Tracking. It’s important because we’ve noticed an important metric. When people call during advertised business hours and get either get prompted to leave a voicemail they rarely ever call back. When we first meet with clients and ask them how important phone calls are almost every single business owner tells us they are the most important form of a lead. They’re important because the customer has taken the time to reach out but also because they have a better chance of securing the business if they [...]