Our paid search marketing strategies focus efforts on the Google advertising platform. Our team is certified in Google AdWords, Google Display, Google Shopping, YouTube advertising and remarketing ads. We work closely with our clients to make sure their internet marketing strategy and campaigns are aligned with their business goals as well as their other marketing efforts.
With our philosophy, your website is not something you build then hand over and don’t look at it again until the next refresh. Websites need to be continually optimized to get the types of conversions you want from your customers. Whether it’s adapting for mobile or driving online sales your website needs to continually adapt to how your customers wish to shop or contact you.
Our team of SEO people works really hard to ensure that our clients’ websites are optimized for their keywords and target audiences. We work with our clients closely on their web presence, set reasonable expectations and maintain best industry practices. We work on small SEO projects too much larger ones that can include content writing so relevant pages rank for customer searches and business directory listings to improve your domain authority.
Online reviews of business and products are more important than ever. In fact, 94% of people under the age of 45 always or sometimes look for online reviews of companies or stores before they contact them. We help our customers get and manage their online reviews from many sources such as Google, Facebook, Yelp, and more so that they help drive a more positive online brand reputation, which ultimately helps drive more conversions.
Our team lives works and plays in Calgary, and we’re always open to meeting up with our clients face to face at either our office, their office or one of the many awesome coffee shops that grace our amazing city.
Factor One is a digital marketing agency offering online marketing solutions for businesses in need of more leads/sales. Our data-driven marketing professionals work as an outsourced member of our client’s team. Fully trained and certified as a Google Partner we are always on top of industry trends and opportunities. We specialize in growing retail businesses, both by enhancing online presence, driving more web sales and increasing in-store sales. Our service based clients benefit from our expertise in driving more leads as well as tracking conversions, analyzing website traffic, measuring Return On Ad Spend (ROAS) and defining the best target audience to drive more actions on their website or phone calls.
Our main pillars of expertise as a digital marketing agency are Paid Search Traffic, Search Engine Optimization (SEO), Website Development and Online Review Management.
Factor One is a digital marketing agency offering online marketing solutions for businesses in need of more leads/sales. Our data-driven marketing professionals work as an outsourced member of our client’s team. Fully trained and certified as a Google partner we are always on top of industry trends and opportunities. We specialize in growing retail businesses, both by enhancing online presence, driving more web sales and increasing in-store sales. Our service based clients benefit from our expertise in driving more leads as well as tracking conversions, analyzing website traffic, measuring Return On Ad Spend (ROAS) and defining the best target audience to drive more actions on their website or phone calls.
Our main pillars of expertise as a digital marketing agency are Paid Search Traffic, Search Engine Optimization (SEO), Website Development and Online Review Management.
Our core marketing product specialties are:
Facebook Advertising - I wanted to take some time today to review the Facebook advertising campaign one of our clients ran for a four month period and look under the hood at some of the results.Now, as I have discussed in the past why we don't do social media marketing, our client was actually working with another agency and asked us to set up the proper traffic and conversion tracking so they could evaluate the effectiveness of the advertising traffic in generating new leads. The agency that they used charged $2,000 for the four-month campaign.We decided we needed to measure 4 [...]
"Social media marketing is a must!" This is what we hear all the time in our industry. Far too much in our opinion. It's not that we don't think social media marketing is not a viable marketing strategy, it is. However, we believe it's a marketing strategy that is best handled in house and not by an agency. This is our opinion and people can feel free to disagree with us nevertheless I wanted to write this article to share my opinion as to why we don't think social media marketing is a must.
Landing pages are an important element that can make or break the success of a marketing campaign. Too often I’ve seen marketing campaigns dump their ads on the home page and leave the customer to click through the page to find what they were originally looking for. Like the picture above it can feel like you asked the librarian where you can find a book and she dropped you in a great big section with hundreds of books.Without a proper landing page, you run the risk of losing that valuable paid traffic that you brought to your site. If you’re a large clothing store and someone [...]
