DIGITAL MARKETING AGENCY

Located In Calgary, Alberta

ABOUT FACTOR ONE

Factor One is a digital marketing agency offering online marketing solutions for businesses in need of more leads/sales. Our data-driven marketing professionals work as an outsourced member of our client’s team. Fully trained and certified as a Google partner we are always on top of industry trends and opportunities. We specialize in growing retail businesses, both by enhancing online presence, driving more web sales and increasing in-store sales.  Our service based clients benefit from our expertise in driving more leads as well as tracking conversions, analyzing website traffic, measuring Return On Ad Spend (ROAS) and defining the best target audience to drive more actions on their website or phone calls.

Our main pillars of expertise as a digital marketing agency are Paid Search Traffic, Search Engine Optimization (SEO), Website Development and Online Review Management.

Our core marketing product specialties are:

  • Google AdWords
  • Google Display Advertising
  • Google Shopping Ads
  • Google Remarketing Ads
  • YouTube Advertising
  • Landing Pages
  • Podium (Review Management)
  • Call Tracking

WHAT WE’RE WRITING ABOUT

FEATURED POSTS

Social Media Marketing – Why We Don’t Do It

"Social media marketing is a must!"  This is what we hear all the time in our industry.  Far too much in our opinion.  It's not that we don't think social media marketing is not a viable marketing strategy, it is.  However, we believe it's a marketing strategy that is best handled in house and not by an agency.  This is our opinion and people can feel free to disagree with us nevertheless I wanted to write this article to share my opinion as to why we don't think social media marketing is a must.

Landing Pages – They Are Important To Your Campaign

Landing pages are an important element that can make or break the success of a marketing campaign. Too often I’ve seen marketing campaigns dump their ads on the home page and leave the customer to click through the page to find what they were originally looking for. Like the picture above it can feel like you asked the librarian where you can find a book and she dropped you in a great big section with hundreds of books. Without a proper landing page, you run the risk of losing that valuable paid traffic that you brought to your site. If you’re a large clothing store and someone [...]

Call Tracking – What Happens To Those Unanswered Calls?

One of the most important tools we use when managing our clients’ campaigns is Call Tracking. It’s important because we’ve noticed an important metric. When people call during advertised business hours and get either get prompted to leave a voicemail they rarely ever call back. When we first meet with clients and ask them how important phone calls are almost every single business owner tells us they are the most important form of a lead. They’re important because the customer has taken the time to reach out but also because they have a better chance of securing the business if they [...]