Remarketing is one of those words that many marketers throw around as a cool buzz word but don't actually do much with the capabilities of remarketing to help their clients use it to its full potential.  If you're not familiar with remarketing it's essentially tagging a persons web browser when they visit your website so you can target them with further advertising later.  The idea is that the ads will be more effective knowing that a person has been to your website before.  For the most part, they are, however, we've seen too many clients and agencies simply serve people the same ads [...]

For a long time, creative marketing was targeted on specific business branding and creating a narrative for the potential demographic. Much like Mad Men - instincts and creativity lead to market success. Back when brands were king, and the majority of purchases were made by people who thought they knew, and trusted those brands. Focus groups and various psychological tactics to ingrain the audience with products they need. Recent studies show that brand affinity in all categories is down significantly, and product searches are on the rise.

Landing pages are an important element that can make or break the success of a marketing campaign. Too often I’ve seen marketing campaigns dump their ads on the home page and leave the customer to click through the page to find what they were originally looking for. Like the picture above it can feel like you asked the librarian where you can find a book and she dropped you in a great big section with hundreds of books. Without a proper landing page, you run the risk of losing that valuable paid traffic that you brought to your site. If you’re a large clothing store and someone [...]