Near me searches have grown by over 200% in the last year according to an article published recently by Google.  Titled "Micro-Moments Now: Why 'near me' intent is a 'near you' opportunity" they bring up an interesting statistic in that searches for restaurants with postal codes are actually down, which signals that local search results are simply expected. So, with this in mind, we wanted to investigate how this might translate into searches in the local Calgary market and if this type of trend was prominent in Alberta as well.  Based on the results we've found we would have to [...]

A simple and highly effective way to get your business clear and present for holiday shopping season! If you haven’t already done this, make sure your brick and mortar business has its full location, hours, and details filled out completely today. A complete and verified Google My Business profile is a basic and highly effective tool for local SEO. Free to do, it will let you appear in Google's local search results map for consumer searches specific to your holiday shopping products and services. Now that more and more of the purchasing population is searching for things of interest [...]

Remarketing is one of those words that many marketers throw around as a cool buzz word but don't actually do much with the capabilities of remarketing to help their clients use it to its full potential.  If you're not familiar with remarketing it's essentially tagging a persons web browser when they visit your website so you can target them with further advertising later.  The idea is that the ads will be more effective knowing that a person has been to your website before.  For the most part, they are, however, we've seen too many clients and agencies simply serve people the same ads [...]