Google Partner – Calgary, Alberta


Factor One is a digital marketing agency offering online marketing solutions for businesses in need of more leads/sales. Our data-driven marketing professionals work as an outsourced member of our client’s team. Fully trained and certified as a Google partner we are always on top of industry trends and opportunities. We specialize in growing retail businesses, both by enhancing online presence, driving more web sales and increasing in-store sales.  Our service based clients benefit from our expertise in driving more leads as well as tracking conversions, analyzing website traffic, measuring Return On Ad Spend (ROAS) and defining the best target audience to drive more actions on their website or phone calls.

Our main pillars of expertise as a digital marketing agency are Paid Search Traffic, Search Engine Optimization (SEO), Website Development and Online Review Management.

Our core marketing product specialties are:

  • Google AdWords
  • Google Display Advertising
  • Google Shopping Ads
  • Google Remarketing Ads
  • YouTube Advertising
  • Landing Pages
  • Podium (Review Management)
  • Call Tracking



Near Me Searches – Where Do You Show?

Near me searches have grown by over 200% in the last year according to an article published recently by Google.  Titled "Micro-Moments Now: Why 'near me' intent is a 'near you' opportunity" they bring up an interesting statistic in that searches for restaurants with postal codes are actually down, which signals that local search results are simply expected. So, with this in mind, we wanted to investigate how this might translate into searches in the local Calgary market and if this type of trend was prominent in Alberta as well.  Based on the results we've found we would have to [...]

Holiday Shopping – Tips for Small Businesses

A simple and highly effective way to get your business clear and present for holiday shopping season! If you haven’t already done this, make sure your brick and mortar business has its full location, hours, and details filled out completely today. A complete and verified Google My Business profile is a basic and highly effective tool for local SEO. Free to do, it will let you appear in Google's local search results map for consumer searches specific to your holiday shopping products and services. Now that more and more of the purchasing population is searching for things of interest [...]

Remarketing Optimization

Remarketing is one of those words that many marketers throw around as a cool buzz word but don't actually do much with the capabilities of remarketing to help their clients use it to its full potential.  If you're not familiar with remarketing it's essentially tagging a persons web browser when they visit your website so you can target them with further advertising later.  The idea is that the ads will be more effective knowing that a person has been to your website before.  For the most part, they are, however, we've seen too many clients and agencies simply serve people the same ads [...]