DIGITAL MARKETING AGENCY

Located In Calgary, Alberta

ABOUT FACTOR ONE

Factor One is a digital marketing agency offering online marketing solutions for businesses in need of more leads/sales. Our data-driven marketing professionals work as an outsourced member of our client’s team. Fully trained and certified as a Google partner we are always on top of industry trends and opportunities. We specialize in growing retail businesses, both by enhancing online presence, driving more web sales and increasing in-store sales.  Our service based clients benefit from our expertise in driving more leads as well as tracking conversions, analyzing website traffic, measuring Return On Ad Spend (ROAS) and defining the best target audience to drive more actions on their website or phone calls.

Our main pillars of expertise as a digital marketing agency are Paid Search Traffic, Search Engine Optimization (SEO), Website Development and Online Review Management.

Our core marketing product specialties are:

  • Google AdWords
  • Google Display Advertising
  • Google Shopping Ads
  • Google Remarketing Ads
  • YouTube Advertising
  • Landing Pages
  • Podium (Review Management)
  • Call Tracking

WHAT WE’RE WRITING ABOUT

FEATURED POSTS

Remarketing Optimization

Remarketing is one of those words that many marketers throw around as a cool buzz word but don't actually do much with the capabilities of remarketing to help their clients use it to its full potential.  If you're not familiar with remarketing it's essentially tagging a persons web browser when they visit your website so you can target them with further advertising later.  The idea is that the ads will be more effective knowing that a person has been to your website before.  For the most part, they are, however, we've seen too many clients and agencies simply serve people the same ads [...]

Data Driven Marketing – A Gut Upgrade?

For a long time, creative marketing was targeted on specific business branding and creating a narrative for the potential demographic. Much like Mad Men - instincts and creativity lead to market success. Back when brands were king, and the majority of purchases were made by people who thought they knew, and trusted those brands. Focus groups and various psychological tactics to ingrain the audience with products they need. Recent studies show that brand affinity in all categories is down significantly, and product searches are on the rise.

Landing Pages – They Are Important To Your Campaign

Landing pages are an important element that can make or break the success of a marketing campaign. Too often I’ve seen marketing campaigns dump their ads on the home page and leave the customer to click through the page to find what they were originally looking for. Like the picture above it can feel like you asked the librarian where you can find a book and she dropped you in a great big section with hundreds of books. Without a proper landing page, you run the risk of losing that valuable paid traffic that you brought to your site. If you’re a large clothing store and someone [...]