Factor One Google Display Ads Management

Google Display Ads

Sign Of The Times

Running promotional feed ads on Facebook and Instagram is expensive. Being able to reach your audience on millions of popular websites, Gmail & YouTube for a fraction of the cost can be a much better use of your budget.

That’s because not everyone has a Facebook or Instagram account. But everyone browses the web. Thanks to the digital fingerprints we leave behind, it’s easier than ever to find customers ready to buy what you have to offer. Better yet, we can do this for you so you don’t have to.

Factor One Google Display Ads Management

Let's Try That Again, Shall We?

Display advertising campaigns work best with variety. Unlike traditional media, we have the ability to run thousands of ad variations to millions of people. With Google’s AI and machine learning sifting through billions of data points, we are able to experiment quickly at scale. These aren’t your banner ads of Internet 1.0. Finding the right people to see your ads can be a fraction of the impression cost compared to Facebook or Instagram. And much more effective.

If something isn’t working we don’t have to wait weeks or even months to find out. We just toss the ads that don’t work and go with the ones that do. What could this mean for you? Leave the hard work to our team as we find the right people that need to know about your business or store. Increase web traffic, higher conversion rates, more website sales? That’s music to all of our ears.

A Successful Approach

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Display Ad Creation

This couldn’t be easier. We’ll work together with you on the strategy, you provide us images, we take care of the rest. We’ll create the copy, the headlines and the ads. Thousands of them. 

We’ll find your customers on the web and get your brand or products in front of them. Together we’ll execute a perfectly formed strategy.

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Audience Optimization

Not every person is the same, nor are their habits on the web. We use website analytics, search patterns and learn what interests your most avid customers have.

We then make sure that those types of people are seeing and interacting with your ads. You’ll be amazed at how diverse your customers really are. This just means you can turn them into customers for life.

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AI And Machine Learning

The types of audiences we find go far beyond simple demographics. We connect with them based upon what interests, searches, website visits and life events that draw parallels to your business.

From there we’ll employ Google’s powerful AI and machine learning to find customers you didn’t even know were there.

Display Ads Strategies

Nothing is more satisfying than when a well thought out plan comes together. Here a just a few examples.

increase in year over year website traffic from Google Display

goal conversion rate for Google Display ads over a 6 month period

CTR for audiences interested in Camping & Hiking Equipment

year over year decrease in average CPM for Google Display

Google Display Insights

Office Meditation