Füm

CASE STUDY

How Füm Increased Profits 4X with Factor One Marketing

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CASE STUDY

How Füm Increased Profits 4X with Factor One Marketing

279%

increase in ROAS
from Performance
Max campaigns

40%

decrease in CPA
for Performance
Max campaigns

215%

increase in ROAS
for non-branded
search campaigns

“The Factor One team is very effective, they over-communicate, and they are very inventive. They have a wealth of knowledge on Google Ads work which is very beneficial to us.”

Daniel Ogden,

Chier Marketing Officer, Füm

“The Factor One team is very effective, they over-communicate, and they are very inventive. They have a wealth of knowledge on Google Ads work which is very beneficial to us.”

Daniel Ogden,

Chief Marketing Officer , Füm

Results

4x

increase in profitability

279%

ROAS from Performance Max campaigns

Factor One Provides

  • Transparent reporting via
    Looker Studio
  • Testing and experimenting to
    unlock new audiences
  • Ability to navigate Google ads
    policies and resolve bans
  • Expert marketing team

Customer

Füm

Industry

Retail

Location

Canada & US

Industry

Retail

Location

US & Canada

Füm is a diffusive device that delivers natural-flavored air allowing people to quit negative habits and instill positive ones. Füm has no vapor, harmful chemicals, 4X or nicotine.

The Challenge

Driving eCommerce sales on Google Ads without remarketing

Daniel Ogden, the Chief Marketing Officer at Füm, had the herculean task of driving eCommerce sales for a product that he couldn’t remarket on the Google Ads platform.

While Füm’s device helps people kick bad habits, Google’s crawlers and staff often confuse it with vapes, leading to ad restrictions and bans that interrupt potential sales.

At first, Daniel and his team handled Google advertising in-house. However, they struggled to keep their ads up to date. They also didn’t have access to Google Ads products in beta that could potentially help them find new ways to market their devices.

For these reasons, Daniel decided to outsource their Google Ads management to a full-service marketing agency, but that agency didn’t return strong results.

Daniel decided that Füm needed to work with a Google Ads specialist, and he chose Factor One Marketing.

“Navigating Google’s restrictions and complying with ad policies are the biggest challenges for us. We struggled with a lot of ad bans due to the nature of our product.”

The Solution

A proactive Google Ads agency that can navigate Google restrictions

Daniel was immediately impressed by Factor One Marketing’s focus on data and analytics. Factor One continually kept Daniel and his team in the loop by presenting data from Google Ads, YouTube, and other platforms to them in visual dashboards and reports via Looker Studio.

Daniel also appreciated Factor One’s ability to proactively find untapped opportunities. When Google released Performance Max in beta, Factor One immediately saw its value and used it to unlock new customer segments across YouTube, Display, Search, Discover, Gmail, and Maps.

When a customer review went viral on TikTok, Füm was poised to take advantage of the spike in interest. Factor One quickly optimized branded search campaigns to find people searching for Füm’s name.

As the traffic from the branded search campaign converted into sales, Factor One identified audiences and customer segments with the highest conversion rates and added them to Füm’s Performance Max campaigns. This, in turn, uncovered even more potential customers.

The Factor One Marketing team also took on the time-consuming role of navigating Google’s complex ad policies, resolving disapproved ads efficiently to keep Füm’s ads running longer. Factor One is also working on getting Füm whitelisted so they could potentially set up retargeting campaigns.

“One of the things I love the most about Factor One is that they make sure that we’re always testing, exploring, and looking for more opportunities. Other agencies do the bare minimum but Factor One has been very explorative.”

The Result

4X increase in profits

By partnering with Factor One, Füm experienced
a 4X increase in profitability.

3 months after the viral video, Füm experienced:

  • 279% increase in Return On Ad Spend from Performance Max campaigns
  • 40% decrease in CPA for Performance Max campaigns
  • 215% increase in Return On Ad Spend from non-branded search campaigns
  • 42% decrease in CPA for non-branded search campaigns

The results were so good, Daniel became excited and stressed when Füm’s inventory began to  out. Still, he was determined to keep Füm’s Google campaigns live because they were performing so well. Factor One worked closely with Daniel to ensure they walked the fine line between generating sales via Google Ads without overselling.

Today, Füm is primed for future growth, thanks in part to their partnership with Factor One Marketing. Daniel is confident that Factor One can scale to support Füm even as it reaches new levels of success.

“Factor One helped us scale our Google campaigns and earn more profit than before.”

Get the most out of your Google advertising dollars with a partner you can trust.

Choose a partner that’s in your corner no matter what.

Contact Us Today

Get the most out of your Google advertising dollars with a partner you can trust.

Choose a partner that’s in your corner no matter what.

Contact Us Today

Other Factor One Case Studies

4iiii Innovations

4iiii Case Study Cover

CASE STUDY

How Factor One Marketing Helped 4iiii Innovations Increase Return On Ad Spend by 1,064%

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CASE STUDY

How Factor One Marketing Helped 4iiii Innovations Increase Return On Ad Spend by 1,064%

“We’ve spent a year working with Factor One, and we’re not going anywhere from these guys. They know what they’re doing. They put in the time to understand our business, and they’ve given us the results.”

Shane Pegg,

Director of Brand, 4iiii Innovations

“We’ve spent a year working with Factor One, and we’re not going anywhere from these guys. They know what they’re doing. They put in the time to understand our business, and they’ve given us the results.”

Shane Pegg,

Director of Brand, 4iiii Innovations

1,064%

increase in ROAS

4x

increase in D2C sales

2x

increase in website traffic

Factor One Provided

  • Google Ads set up and management
  • Analytics-drive Google Shopping optimisation
  • YouTube Ads creative and management
  • Customized Data Studio Reports
  • Excellent customer support

The Client

4iiii Innovations

Industry

Retail

Loction

Canada & US

Industry

Retail

Location

US & Canada

4iiii is a sports technology company based in Cochrane, Alberta. They are best known or their power meters which help both recreational cyclists and elite athletes measure their cycling power.

The Challenge

Growing D2C sales and brand awareness internationally

Nobody cold calls a business anymore, right? 

Wrong. Shane Pegg does.

As the Director of Brand at 4iiii, Shane was looking for a strategic partner who could help grow brand awareness and sales.

Normally, a significant chunk of 4iiii’s business is overseas in Europe, Asia, Australia, and the USA. They rely on distributors and channel partners for business. But Shane noticed consumers were expressing direct interest in their products on their website.

Shane knew that in order to grow the Direct to Consumer (D2C) side of the business and increase brand awareness, they needed to use Google Ads. But his small marketing team had limited expertise in that area. Yes, they had a website, social media, and an e-commerce site, but they were looking for bigger results. He needed a partner who understood Google Ads to manage the budget and leverage the platform to drive sales.

So Shane googled “ad agencies in Calgary” to see what would pop up. That’s when he found Factor One Marketing ranking in the top 3 results. Shane was looking for a strong, local agency and seeing that Factor One was based in Calgary, he picked up the phone and gave them a call.

To his surprise, the company’s president, Jason, answered. After talking with Jason, it sounded like Factor One Marketing was the agency he was looking for based on their expertise in marketing and advertising on Google.

“We didn’t have any efforts around Google Ads at that point. We knew it was important to do, but we hadn’t really gone big with it. We really only had social media marketing, some industry advertising, and some print advertising.”

The Solution

Setting up Google Ads, Google Shopping, and YouTube Ads

Following that phone call, Jason handed Shane and 4iiii off to Tyler at Factor One Marketing. Together, they brought 4iiii onto the Google Ads platform.

As a certified Google Partner, Tyler guided Shane on the best way to spend 4iiii’s advertising budget for maximum results using Google Ads.

But a major win for Shane and 4iiii was Tyler noticing other growth opportunities besides Google Ads. He introduced Shane to Google Shopping and YouTube Ads. He pitched in on YouTube Ads creative and optimized Google Shopping ads. Tyler also helped 4iiii optimize their website and set up Shopify Plus.

Google Shopping Case Study Factor One Marketing 4iiii Innovations

The 4iiii team always has data analytics at their fingertips thanks to Tyler creating custom Data Studio Reports. The customized metrics make it easy for 4iiii to make presentations to the board and track the performance of each campaign.

The best part of Tyler and Factor One Marketing is that they are proactive in providing insights like industry trends to help 4iiii grow and where to shift budget spending to cash in on those trends. Even when Shane asks a question, Tyler goes above and beyond answering it by providing articles and graphs to back up his insights.

To Shane and the 4iiii team, Factor One Marketing is a true partner.

“They are an extension of our in-house team. When we say, who is on our digital marketing? It’s Factor One.”

The Result

1,064% increase in ROAS

Thanks to Factor One Marketing’s expertise
and deep understanding of 4iiii’s business, ROAS has increased by 1,064%. Tyler and Factor One Marketing used data and analytics to target the right people at the right time. This drove a 4x increase in online D2C sales without increasing the advertising budget.

4iiii Google Shopping Case Study Factor One Marketing

4iiii’s website traffic has also doubled because of the excellent optimization advice. Brand awareness has increased for 4iiii and its channel partners, especially in the US market. This growth has been reflected in the increasing number of US dealers that want to partner with 4iiii.

Factor One Marketing has exceeded Shane’s expectations. 4iiii can count on Factor One Marketing to deliver on their promises because they understand 4iiii’s needs.

For Shane, that cold call turned into a trusted, productive partnership with no end in sight.

“Factor One are experts in their field, they’re enjoyable to work with, they take their job seriously and they do it with excellence.”

Get the most out of your Google advertising dollars

Choose a partner that’s in your corner no matter what.

Get the most out of your Google advertising dollars

Choose a partner that’s in your corner no matter what.

Google Shopping Factor One Marketing Case Study 4iiii

AQ Outdoors

AQ Outdoors Case Study

CASE STUDY

How Factor One Marketing Helped AQ Outdoors Increase Sales by 45% During the COVID-19 Pandemic

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CASE STUDY

How Factor One Marketing Helped AQ Outdoors Increase Sales by 45% During The COVID-19 Pandemic

“Factor One has years of experience with Google Ads and really knows its stuff. I’ve always trusted them to have our best interests at heart.”

Simon Coward
Owner, AQ Outdoors

“Factor One has years of experience with Google Ads
and really knows its stuff. I’ve always trusted them to
have our best interests at heart.”

Simon Coward
Owner, AQ Outdoors

Factor One Provided

  • Online retail expertise to turn in-store visits into online sales
  • Analytics-driven
    recommendations to optimize online sales
  • A strong partnership, even
    during the most trying times

The Client

AQ Outdoors

Industry

Retail

Loction

Alberta, Canada

Industry

Retail

Location

Alberta, Canada

AQ Outdoors provides equipment to paddle sports enthusiasts across Canada. From its retail locations in Calgary and Edmonton (branded Aquabatics) and its online store, the company sells paddle boards, kayaks, roof racks, splitboards and accessories. AQ Outdoors is also instrumental in fostering a community of outdoor adventurers through lessons, guided tours and rentals of paddle equipment.

The Challenge

Retail locations forced to close due to COVID-19

COVID-19 couldn’t have come at a worse time for AQ Outdoors. Having recently opened a new retail location in Edmonton, the company was stretched financially. Thus, when authorities ordered Albertan retailers to close due to the pandemic, Simon Coward, owner of AQ Outdoors, foresaw the impact to his revenue.

He reluctantly laid off staff and reached out to vendors to discontinue service until further notice in an attempt to stem expenditures until stores could reopen and the company’s financial outlook was more certain.

One partner Simon contacted was Factor One Marketing, a Google Partner Agency. They’d been managing his Google Ads and Google Marketing for years, and he loved working with them—but he was gearing up to make a difficult break-up call.

"Having to close our doors and lay off staff was frightening. We started to prepare ourselves for the nuclear scenario—where we would have to shutter stores permanently because we have no sales."

The Solution

A rapid shift from in-store to online sales

To Simon’s surprise, Factor One refused to abandon AQ Outdoors. Instead, they asked him what he needed. Together, they came up with a solution that would allow Factor One to continue providing marketing and advertising to AQ Outdoors until business improved.


Simon was floored. Factor One did everything they could to make the deal fair and equitable to both parties. He’d never worked with a third-party partner that cared about his success as much as he did.

Factor One pivoted quickly. They moved away from promoting in-store visits to promoting online shopping, curb-side pickup, and contact-free deliveries.

They used Shopify metrics to see what categories of products were selling best. When they found that smaller items, such as life jackets and safety gear, were moving better than canoes and kayaks, they factored that information into its Google Shopping campaigns.

When certain products sold out and couldn’t immediately be restocked due to COVID-19, Factor One used a combination of Google Shopping and Shopify metrics to promote the items that were in-stock products, particularly those with high profit margins.

“I told Factor One we were going to have to cut things off, but they refused to sever our relationship. Instead, they continued hot at it for us until we could get back on our feet. They were in our corner the whole time, which was pretty remarkable.”

The Result

45% Increase in sales

Using data from Google Shopping, Google Search, and Google Display campaigns, Factor One helped AQ Outdoors optimize its online marketing campaigns. They tweaked campaigns based on Google Trends analysis
and before long their hard work paid off.

In just two months, AQ Outdoors online sales shot up by a huge 45%—and that number continues to grow.

But what Simon loves most about working with Factor One isn’t the maximized online profits (though he loves those too)—it’s the strong partnership. COVID-19 was a trial by fire, and Factor One has proven that they’ll do anything to help through good times and bad.

“When you go through a bonkers situation like this one, it puts a magnifying glass on your relationships with vendors and partners. Factor One showed us that our trust in them as a partner is warranted. And with their support, we’re on track to have our best year ever.”

Get the most out of your Google advertising dollars

Choose a partner that’s in your corner no matter what.

Get the most out of your Google advertising dollars

Choose a partner that’s in your corner no matter what.