Factor One pivoted quickly. They moved away from promoting in-store visits to promoting online shopping, curb-side pickup, and contact-free deliveries.
They used Shopify metrics to see what categories of products were selling best. When they found that smaller items, such as life jackets and safety gear, were moving better than canoes and kayaks, they factored that information into its Google Shopping campaigns.
When certain products sold out and couldn’t immediately be restocked due to COVID-19, Factor One used a combination of Google Shopping and Shopify metrics to promote the items that were in-stock products, particularly those with high profit margins.