Daniel Ogden, the Chief Marketing Officer at Füm, had the herculean task of driving eCommerce sales for a product that he couldn’t remarket on the Google Ads platform.
While Füm’s device helps people kick bad habits, Google’s crawlers and staff often confuse it with vapes, leading to ad restrictions and bans that interrupt potential sales.
At first, Daniel and his team handled Google advertising in-house. However, they struggled to keep their ads up to date. They also didn’t have access to Google Ads products in beta that could potentially help them find new ways to market their devices.
For these reasons, Daniel decided to outsource their Google Ads management to a full-service marketing agency, but that agency didn’t return strong results.