Nobody cold calls a business anymore, right?
Wrong. Shane Pegg does.
As the Director of Brand at 4iiii, Shane was looking for a strategic partner who could help grow brand awareness and sales.
Normally, a significant chunk of 4iiii’s business is overseas in Europe, Asia, Australia, and the USA. They rely on distributors and channel partners for business. But Shane noticed consumers were expressing direct interest in their products on their website.
Shane knew that in order to grow the Direct to Consumer (D2C) side of the business and increase brand awareness, they needed to use Google Ads. But his small marketing team had limited expertise in that area. Yes, they had a website, social media, and an e-commerce site, but they were looking for bigger results. He needed a partner who understood Google Ads to manage the budget and leverage the platform to drive sales.