YouTube Advertising: Now Playing Everywhere
Over 2 billion people watch videos on YouTube every month. The opportunity for companies to reach their customers on the platform has never been greater. But taking a 30-second TV ad and putting it on YouTube rarely generates results. Creating ad campaigns for a specific audience is what works best.
Tap into 'YouTube University': Reach Customers in Their Moment of Need
Your customers are turning to YouTube every day to learn how to do something, fix a problem, or research a product. This is 'YouTube University', and it's one of the most powerful places to advertise. When a user searches for "how to fix a leaky faucet" or "best hiking boots review," they are sending a clear signal of their needs and interests. These are incredible signals for Google's AI. By placing your video ad in front of this content, you're not just interrupting—you're offering a solution at the exact moment they're looking for one. This is the perfect opportunity to introduce your brand, product, or service as the answer they've been searching for.
Integrating YouTube into Our 4-Phase System
Phase 1: Assumption
We use YouTube's vast audience to test initial creative concepts and audience hypotheses. Video ads quickly gauge interest and gather initial performance data.
Phase 2: Testing
We A/B test different video creatives, calls-to-action, and targeting on YouTube to see what resonates and drives the highest engagement.
Phase 3: Observation
We analyze video engagement data to let Google's AI learn about high-intent users, allowing it to autonomously perfect performance.
Phase 4: Optimization
We scale winning video campaigns and use YouTube remarketing to re-engage viewers, creating a powerful video funnel that drives conversions.
YouTube Strategies That Deliver
YouTube campaigns are unique and fun, just like the platform. See how our creative marketing strategies have driven real results for our clients.
621%
Year-over-year increase in e-commerce conversion rate.
253%
Year-over-year increase in overall website traffic.
82%
Increase in revenue from YouTube geographic target markets.
Want to talk to someone on our team right now?
We'd love to talk with you in person. Anyone on our team can help and answer your questions. Just give us a call during business hours, or request a call back - just leave us your name and number!
Ads We've Produced
Don’t have a video? Not to worry, we have you covered. We can help create the right type of video for your business and for YouTube. We know what works and will ensure your ad encompasses these features. We can also repurpose these videos to remarket to those who have shown interest in your business.
Ready to Grow with YouTube?
Let's create an engaging video campaign for your YouTube audience, grow brand awareness, and increase your monthly customers.
Contact Our Team