Struggling to get the most out of your Google Ads campaigns? Choosing the right bid strategy is crucial. This article explains 5 key bidding strategies and how they can help you stop wasting ad spend and start achieving your business objectives.

The 'See, Think, Do' framework breaks down the customer journey into three key phases, each representing a different level of customer awareness and intent.

It has been a busy year for innovations within Google Ads. One of the newer features that Google has made available in the past year is the Insights page. The Insights page gives businesses/marketers data driven information such as relevant trends, new audiences, competitor insights, shifts in performance, and more in one centralized place.

What assets do you need for Performance Max?  In order to run a successful Performance Max Campaign, there are some requirements you should have ready to go prior to creating your ads.

Performance Max campaigns can be good. We've been using them almost since before they were generally available. They are heavily reliant on machine learning but are dependent on the quality of audiences you target as well as the assets you provide it. 

COVID-19 knocked down thousands of small businesses across the globe. Here are some inspiring stories of how they’re coping with running a small business during the pandemic.

People are more likely to consider, or even purchase, a product after seeing an ad they consider to be diverse or inclusive.

The jury is still out on what type of messaging works in what is effectively an economic crisis. But, creating brand new ads isn't necessary.

Surfaces Across Google, a new feature from Google enables your ecommerce products to be seen on various Google platforms for free!

Canadian consumers have shifted their buying habits online, something unlikely to change once physical distancing restrictions are lifted. As such, retailers need to take actions now and plan long-term digital strategies for their business.