Our Digital Marketing Story
How did it all start? Factor One Marketing has been in business for over 20 years in Calgary, with a laser focus on digital marketing in the last 10. We started out with a bunch of retail clients using our e-commerce/POS retail solution and kept seeing the amount of sales that came through or lack thereof. There was a lot “Field of Dreams” attitude of “If you build it, they will come” which isn’t how the internet works Costner.
So to help those business clients solve slow e-commerce sales we started running some digital marketing for them with Google Ads. And as it turns out, we were pretty good at it. Almost immediately their online stores started to perform better and they were happy to pay us to keep it up.
That feeling when Google looks you up. Google approached Factor One Marketing shortly after and noticed that we were running several Google Advertising accounts under our login that were performing exceptionally well so they invited us to join their Google partner program. Turning down Google didn’t seem like a good business move so after a lot of Google certifications, we became a full-fledged Google partner and have been growing our internet marketing services sector of our business ever since.
We’re a one trick pony and proud of it. We’re immersed in the world of digital marketing and as a certified Google partner, rather than attempting to be all things to all customers. We do a few things really well. Unlike our competitors who are often Jacks of all trades and masters of none, we’re specialists. Others may promise everything and the kitchen sink like website design, social media, branding, copywriting as well as internet marketing on Google. But the result is being lukewarm at all of it. Our digital marketing company focuses on providing exceptional services to our key areas of online marketing.
A Well Connected One Trick Pony
While Factor One Marketing specializes in one thing – internet marketing as a Google Partner, we know other specialists for other internet marketing services. Quite a few talented business professionals, as a matter of fact, we belong to a global community of marketing experts called Communo. Through our partnership with Communo, we offer other business services you might be after from our vetted community of marketing professionals. So access to other high-end on-demand resources at a reduced cost are at the ready when you want to scale or maybe just need a business referral. Together we’re transforming the internet marketing services industry through the democratization of business resources and assets.