Performance Max campaigns can be good. We’ve been using them almost since before they were generally available. They are heavily reliant on machine learning but are dependent on the quality of audiences you target as well as the assets you provide it.
Continue reading
A Performance Max Campaign is a new ad format that Google made available to the general public in late 2021. It’s unique in that it uses ad assets in various combinations on all of Google’s platforms such as Google Search, YouTube, Gmail, Google Shopping, Google Maps and Google Discover.
Continue reading“YouTube ad sequencing” is a feature on YouTube that allows you to serve video ads to your audience in a specific order with the aim to build brand interest, reinforce a message, or segment potential leads from uninterested viewers. Showing ads in a particular order helps to target audiences that are more likely to convert to customers, engage with your customers in a way that is more clear to your company’s message, and reduces marketing costs.
Take us for example. One way we use ad sequencing is to reinforce brand recognition and recall. This particular method is called the Direct Shot. This sequence uses four to six videos to present the same idea from different angles and is great for reinforcing our internet marketing services’ features and benefits.
In this sequence example, we show our 60-second video ad as the first video in the ad sequence. If a viewer skips our ad prior to the 30-second mark we remove them from the ad sequence, since they may not have been interested in our content. If, however, a person showed interest in our first video ad, we then serve 4 unique, unskippable bumper video ads. Each bumper ad is only 6 seconds in length and each ad continues to reinforce our brand name, features, and benefits; followed finally by the original 60 second ad that they saw the first time.
This video ad sequence can take place over several days, but we can limit how often a person may enter a sequence during a YouTube marketing campaign in order to avoid ad fatigue.
So what are the types of results we’re going for? Here are what Google’s results were when they analyzed The Direct Shot type of sequencing campaign vs a typical 30-second spot.
“YouTube ad sequencing” is a feature on YouTube that allows you to serve video ads to your audience in a specific order with the aim to build brand interest, reinforce a message, or segment potential leads from uninterested viewers. Showing ads in a particular order helps to target audiences that are more likely to convert to customers, engage with your customers in a way that is more clear to your company’s message, and reduces marketing costs.
Take us for example. One way we use ad sequencing is to reinforce brand recognition and recall. This particular method is called the Direct Shot. This sequence uses four to six videos to present the same idea from different angles and is great for reinforcing our internet marketing services’ features and benefits.
In this sequence example, we show our 60-second video ad as the first video in the ad sequence. If a viewer skips our ad prior to the 30-second mark we remove them from the ad sequence, since they may not have been interested in our content. If, however, a person showed interest in our first video ad, we then serve 4 unique, unskippable bumper video ads. Each bumper ad is only 6 seconds in length and each ad continues to reinforce our brand name, features, and benefits; followed finally by the original 60 second ad that they saw the first time.
This video ad sequence can take place over several days, but we can limit how often a person may enter a sequence during a YouTube marketing campaign in order to avoid ad fatigue.
So what are the types of results we’re going for? Here are what Google’s results were when they analyzed The Direct Shot type of sequencing campaign vs a typical 30-second spot.
Have you ever found yourself losing interest in a video interview you thought was right up your alley? We’ve been there too. Luckily, YouTube creators never fail to dream up new and unexpected ways of entertaining.
Continue readingHave you ever found yourself losing interest in a video interview you thought was right up your alley? We’ve been there too. Luckily, YouTube creators never fail to dream up new and unexpected ways of entertaining.
Continue readingCOVID-19 knocked down thousands of small businesses across the globe. Here are some inspiring stories of how they’re coping with running a small business during the pandemic.
Continue readingCOVID-19 knocked down thousands of small businesses across the globe. Here are some inspiring stories of how they’re coping with running a small business during the pandemic.
Continue readingPeople are more likely to consider, or even purchase, a product after seeing an ad they consider to be diverse or inclusive.
Continue readingPeople are more likely to consider, or even purchase, a product after seeing an ad they consider to be diverse or inclusive.
Continue reading
Want immediate access to our pricing details? Pop in your email below. Think of it as a friendly key! You’ll be automatically directed to our pricing page the moment you hit unlock. Easy peasy!
