Dave was impressed with Factor One’s streamlined onboarding process from the very first client. Everything Factor One needs to run successful campaigns is clearly communicated to clients at the start of every engagement, which takes pressure off Lightbody Marketing as the overarching partner.
At the same time, Factor One adapts their approach to the specific needs and abilities of every client. They won’t recommend a YouTube-only campaign if the client doesn’t have video assets and has no capacity to create them, for example.
Factor One also sets clear expectations with clients, both short- and long-term. When clients have a clear picture of goals, timeframes, and budgets, they’re much more likely to buy in.