Google Ads is a powerful tool to reach potential customers and grow your business. But to harness its full potential, you need to speak Google’s language – and that starts with bidding. Your bid strategy tells Google Ads what your priorities are. Whether it’s driving traffic, increasing conversions, or maximizing revenue, the right strategy ensures your campaigns are aligned with your goals. In this article, we’ll explore five essential Google Ads bidding strategies, providing you with the knowledge to optimize your campaigns and achieve your specific business objectives. Let’s dive in and unlock the power of effective bidding. A bid strategy gives you the lense for which you want to look at your campaigns performance and aligning it with the goals you want to acheive.

Maximize Clicks

Google, I don’t care if the traffic converts, getting traffic to my website or engaging with my ads is the most important thing for this campaign within my budget.

Maximize Conversions

Google, the most important thing for you to get from traffic is the conversion.  I don’t necessarily care what the value of that conversion is, just get me as many as you can within my budget.

I also understand that not giving you the suggested budget you’re asking for will limit your ability to maximize conversions.

Maximize Conversion Value

Google, the most important thing for you to get from my campaign is the highest value from my conversions that you can achieve within my budget. I’m not necessarily concerned with how many conversions you get, as long as you’re getting me the highest possible value.

I also understand that not giving you the suggested budget you’re asking for will limit your ability to maximize the value you can potentially achieve.

Maximize Conversion Value – Target ROAS

Google, the most important thing you can do in this campaign is to achieve a steady, reliable Return on Ad Spend (ROAS).  The total value of my conversions is not as important, as the ROAS.  I’m willing to sacrifice higher conversion value as log as it’s within my target ROAS.  With that, I will give you significantly higher, and potentially unlimited ad budget as long as you’re able to stay within my target ROAS.

I also understand that not giving you the recommended budget you’re asking for will limit your ability to achieve my target ROAS.

Maximize Conversions – Target CPA

Google, the most important thing you can do in this campaign is to achieve a steady, reliable Cost Per Acquisition (CPA) The amount of conversions or the value of them is not as important as the cost to get them. I’m willing to sacrifice the number of conversions you can achieve as log as it’s within my target CPA.  With that, I will give you significantly higher, and potentially unlimited ad budget as long as you’re able stay within my target CPA.

I also understand that not giving you the recommended budget you’re asking for will limit your ability to achieve my target CPA.

Conclusion

Mastering Google Ads bidding is an ongoing process. The strategies outlined in this article provide a strong starting point, but continuous monitoring, testing, and optimization are essential for sustained success. The ideal bid strategy can evolve as your business goals change and market conditions shift. For businesses seeking expert guidance and hands-on management, Factor One Marketing offers comprehensive Google Ads services. As a Premier Google Partner for 2025, we stay ahead of the curve, employing the latest best practices to ensure your campaigns deliver optimal performance. If you’re looking for a partner to navigate the complexities of Google Ads and drive tangible results, reach out to us today.