Retailers Are Adapting To Uncertain Times
Matching supply and demand in a pandemic is proving a headache
Amidst the current times of uncertainty in business, retailers are looking to new and creative ways to connect with their customers. A challenge we are all facing is how to navigate and adapt to a situation we have never experienced before- there is no rulebook or step-by-step instructions. We have brainstormed within our team and with some of our retail clients to come up with ideas on how to continue moving forward in retail and we want to share some of them with you.
Stay up to date on legitimate information so you can proactively communicate with your customers- for example if you have delayed shipping times or reduced hours. By being in the know, it can also help you predict some of your customer behaviour and how it may be changing at this time so you can adapt your business practices to best suit their needs. During unpredictable times, your customers are trusting you to provide relevant information and show preparedness.
Google Shopping To The Rescue
Currently, over a quarter of consumers can’t find the product they want or need, and nearly 3 in 10 bought brands they don’t normally buy. This is a huge opportunity for online retailers to get in front of potential customers at a time when they aren’t getting the results they need but are actively searching for.
Retailers are changing the way they operate in order to adapt – especially those who have brick & mortar stores that are now shuttered or locked due to government regulations. One way to adapt to these changes is with Google Shopping. If you have ever searched for a product on Google, chances are you have seen the Shopping ads that are displayed at the top of the page.
One of the great parts about Google Shopping is that you can upload your products and have them ready to launch in a relatively short amount of time. Shopping ads are also great at grabbing the attention of the searcher with images at the very top of the page & can even display features such as free shipping and promotions below the price of the item. Better still, the leads generated from shopping ads are highly qualified as they are actively searching for what you offer- and with all the extra time at home there are more online shoppers than ever before.
To setup Google shopping, all you need is a Merchant Center account, product images, and a Google Ads account. That’s where we can help – our expertise is on the Google platform and we know the best ways to navigate and manage Merchant Center and Google Ads. If you’re interested in having your retail business on Google Shopping, reach out to us and we can help you get started so you can have peace of mind knowing your retail business is remaining visible during this time.