Google Marketing Insights From Our Strategists

YouTube Advertising - Creative Effectiveness In A Pandemic

Creative Effectiveness In A Pandemic

The jury is still out on what type of messaging works in what is effectively an economic crisis. But, creating brand new ads isn't necessary.
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Factor One Surfaces Across Google

Introducing Surfaces Across Google

Surfaces Across Google, a new feature from Google enables your ecommerce products to be seen on various Google platforms for free!
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Factor One Canadian Ecommerce

Canadians Embrace Online Shopping

Canadian consumers have shifted their buying habits online, something unlikely to change once physical distancing restrictions are lifted. As such, retailers need to take actions now and plan long-term digital strategies for their business.
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Camera shooting lifestyle video blog

YouTube #WithMe Videos

YouTube Creators all have one thing in common, creativity. So when distancing practices began, Creators were quick to jump on a rising new video trend – #WithMe.
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Retailing In Uncertain Times

Currently, over a quarter of consumers can’t find the product they want or need, and nearly 3 in 10 bought brands they don’t normally buy. This is a huge opportunity for online retailers.
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Factor One Near Me Google searches

Near Me Searches

Near me searches have grown by over 200% in the last year according to an article published by Google. How can your business capitalize on this insight?
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