Google Marketing Insights From Our Strategists

Finding Authenticity In Discomfort

Have you ever found yourself losing interest in a video interview you thought was right up your alley? We’ve been there too. Luckily, YouTube creators never fail to dream up new and unexpected ways of entertaining.
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Resilience In A Pandemic

Stories Of Resilience

COVID-19 knocked down thousands of small businesses across the globe. Here are some inspiring stories of how they’re coping with running a small business during the pandemic.
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Become The Market You Seek

People are more likely to consider, or even purchase, a product after seeing an ad they consider to be diverse or inclusive.
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YouTube Advertising - Creative Effectiveness In A Pandemic

Creative Effectiveness In A Pandemic

The jury is still out on what type of messaging works in what is effectively an economic crisis. But, creating brand new ads isn't necessary.
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Factor One Surfaces Across Google

Introducing Surfaces Across Google

Surfaces Across Google, a new feature from Google enables your ecommerce products to be seen on various Google platforms for free!
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Factor One Canadian Ecommerce

Canadians Embrace Online Shopping

Canadian consumers have shifted their buying habits online, something unlikely to change once physical distancing restrictions are lifted. As such, retailers need to take actions now and plan long-term digital strategies for their business.
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