What if your most loyal customers, acquired through Meta Ads, are invisible in your analytics? There’s a persistent issue in our industry called the “User Recognition Gap,” where a single returning customer from a Meta Ad is often incorrectly counted as two separate “new users” in Google Analytics 4. This fundamental flaw fractures the user journey, skews your performance data, and leads to inaccurate ROAS.
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Trust and transparency are at the heart of any successful partnership. In this post, we break down Google’s Third-Party Policies—a framework that ensures your protection as an advertiser. See how these standards help us deliver higher quality service and why they are a win-win for both our clients and our agency.
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If you’re only looking at which Google Ad got the final click before a conversion, you’re missing a huge part of the game! Many campaigns act like brilliant playmakers, assisting in conversions happening elsewhere. Learn how Google Ads Assisted Conversions track these crucial passes and uncover the hidden value that can take your advertising performance to the next level.
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If you’re a Meta Ads whiz who’s feeling frustrated by your Google Ads performance, please know it’s not your fault. You’re simply applying a successful skillset to a different environment with its own unique rules and best practices.
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Good product descriptions in Google Merchant Center help Google connect you with the right shoppers, make your ads more clickable, give customers the information they need to buy, and make your products stand out from the competition.
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Wondering if Google Ads’ “store visit” numbers are real? You’re not alone. This article breaks down how Google estimates store visits, explaining why these metrics, while not perfect, are valuable for understanding your ad spend’s real-world impact. We’ll explore how Google uses location data, business listings, and machine learning to provide insights for optimizing your campaigns.
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Struggling to get the most out of your Google Ads campaigns? Choosing the right bid strategy is crucial. This article explains 5 key bidding strategies and how they can help you stop wasting ad spend and start achieving your business objectives.
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The ‘See, Think, Do’ framework breaks down the customer journey into three key phases, each representing a different level of customer awareness and intent.
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It has been a busy year for innovations within Google Ads. One of the newer features that Google has made available in the past year is the Insights page. The Insights page gives businesses/marketers data driven information such as relevant trends, new audiences, competitor insights, shifts in performance, and more in one centralized place.
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What assets do you need for Performance Max? In order to run a successful Performance Max Campaign, there are some requirements you should have ready to go prior to creating your ads.
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