Google Ads Insights
The User Recognition Gap
What if your most loyal customers, acquired through Meta Ads, are invisible in your analytics? There’s a persistent issue in our industry called the “User Recognition Gap,” where a single returning customer from a Meta Ad is often incorrectly counted as two separate “new users” in Google Analytics 4. This fundamental flaw fractures the user journey, skews your performance data, and leads to inaccurate ROAS.
Navigating Trust and Transparency: Why Google’s Third-Party Policies Are a Win for Advertisers
Trust and transparency are at the heart of any successful partnership. In this post, we break down Google’s Third-Party Policies—a framework that ensures your protection as an advertiser. See how these standards help us deliver higher quality service and why they are a win-win for both our clients and our agency.
Beyond the Slap Shot: Why Assisted Conversions are the Unsung Heroes of Your Google Ads Team
If you’re only looking at which Google Ad got the final click before a conversion, you’re missing a huge part of the game! Many campaigns act like brilliant playmakers, assisting in conversions happening elsewhere. Learn how Google Ads Assisted Conversions track these crucial passes and uncover the hidden value that can take your advertising performance to the next level.
Why Your Meta Ads Success Isn’t Translating to Google Ads
If you’re a Meta Ads whiz who’s feeling frustrated by your Google Ads performance, please know it’s not your fault. You’re simply applying a successful skillset to a different environment with its own unique rules and best practices.
Getting Started with Google Merchant Center: Product Descriptions Really Matter (and How to Make Them Great!)
Good product descriptions in Google Merchant Center help Google connect you with the right shoppers, make your ads more clickable, give customers the information they need to buy, and make your products stand out from the competition.
Decoding Store Visits: Can You Trust Google Ads’ Foot Traffic Numbers?
Wondering if Google Ads’ “store visit” numbers are real? You’re not alone. This article breaks down how Google estimates store visits, explaining why these metrics, while not perfect, are valuable for understanding your ad spend’s real-world impact. We’ll explore how Google uses location data, business listings, and machine learning to provide insights for optimizing your campaigns.
