Good product descriptions in Google Merchant Center help Google connect you with the right shoppers, make your ads more clickable, give customers the information they need to buy, and make your products stand out from the competition.
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Wondering if Google Ads’ “store visit” numbers are real? You’re not alone. This article breaks down how Google estimates store visits, explaining why these metrics, while not perfect, are valuable for understanding your ad spend’s real-world impact. We’ll explore how Google uses location data, business listings, and machine learning to provide insights for optimizing your campaigns.
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Performance Max campaigns can be good. We’ve been using them almost since before they were generally available. They are heavily reliant on machine learning but are dependent on the quality of audiences you target as well as the assets you provide it.Â
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Surfaces Across Google, a new feature from Google enables your ecommerce products to be seen on various Google platforms for free!
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Canadian consumers have shifted their buying habits online, something unlikely to change once physical distancing restrictions are lifted. As such, retailers need to take actions now and plan long-term digital strategies for their business.
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Currently, over a quarter of consumers can’t find the product they want or need, and nearly 3 in 10 bought brands they don’t normally buy. This is a huge opportunity for online retailers.
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