Performance Max campaigns can be good. We’ve been using them almost since before they were generally available. They are heavily reliant on machine learning but are dependent on the quality of audiences you target as well as the assets you provide it.
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Surfaces Across Google, a new feature from Google enables your ecommerce products to be seen on various Google platforms for free!
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Canadian consumers have shifted their buying habits online, something unlikely to change once physical distancing restrictions are lifted. As such, retailers need to take actions now and plan long-term digital strategies for their business.
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Currently, over a quarter of consumers can’t find the product they want or need, and nearly 3 in 10 bought brands they don’t normally buy. This is a huge opportunity for online retailers.
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