Is Google Performance Max Any Good?

Is Google performance max any good?

Performance Max campaigns can be good. We’ve been using them almost since before they were generally available. They are heavily reliant on machine learning but are dependent on the quality of audiences you target as well as the assets you provide it. 

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Canadians Embrace Online Shopping

Factor One Canadian Ecommerce

Canadian consumers have shifted their buying habits online, something unlikely to change once physical distancing restrictions are lifted. As such, retailers need to take actions now and plan long-term digital strategies for their business.

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Retailing In Uncertain Times

Currently, over a quarter of consumers can’t find the product they want or need, and nearly 3 in 10 bought brands they don’t normally buy. This is a huge opportunity for online retailers.

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