Data Can Drive Creativity
What Google’s Unskippable Labs has learned from running over 250 video ad experiments
We work with marketing teams that have some very talented creatives. We’ve also found that when creatives have access to and understand who their real audiences are, it takes marketing to fascinating new levels.
On a recent campaign, for example, we found that a disproportionate amount of website visitors to an outdoor clothing site also were searching for flights to Costa Rica. In combining these two data points they were able to create product reviews videos that also talked about using them in context with travelling to Costa Rica.
This showed an increase in ad response, view rates, brand recall and sales by targeting this specific audience on YouTube.
Let us work with your creative team to drive better marketing results on YouTube, Google Search, Remarketing and Display advertising for your company.
When working with talented creatives, the willingness to experiment and using data analysis for instant feedback, it’s not only effective, it’s fun.